The Case For A Hot Promo Product: The Screen Cleaner

Is it just me or do Americans seem addicted to multi-purpose products? You can rewind to the retro double-sided ice scrapers and brushes or fast forward to the cell phone that doubles as an iPod; same concept, different application. Chances are no matter how far back you go, you’ll find a multi-purpose product that defines that particular decade. Why? In a word: efficiency. Americans love the convenience of an efficient product that saves both time and money.

So what multi-purpose gadget will define this decade? How about phone screen cleaners? I can tell by the way you’re eyes widened and the accompaniment of that barely audible scoff that you don’t quite share my conviction. Allow me to make a case for this seemingly unassuming product, and you may change your mind.

Creating Mass Appeal by the Swipe

What’s the first rule of inventing? Create something that everybody needs or improve on something that everybody uses.

I just read a statistic that said there are more cell phones in the world than there are toilets. If that doesn’t speak to the untapped decade-defining potential of a phone screen cleaner, I don’t know what does. It’s obvious there’s a need out there waiting to be fulfilled.

At this point you’re probably thinking one of two things:

1. Cell phone cleaners are a dime a dozen.

2. The product only serves one purpose.

I’d have to concede to you on both points if the company that sells the phone screen cleaner didn’t have a rebuttal; however, they do.

An Argument for Invention

Promo Product companies that make the phone screen cleaners in question, would like the chance to counter your objections.

First, about the “dime a dozen” cliché: is there another product on the market that can simultaneously market your brand or business? Screen Cleaners ensure that by customizing the pads, stickers, or packaging you reap the rewards in establishing brand loyalty.

Secondly, regarding the multi-purpose status: the paragraph above proves that the product lives up to its multi-purpose label, but current screen cleaners have taken it one step further. What started as a phone screen cleaner can now be used on multiple products.

This list includes:

· Laptops

· CDs

· Camera lenses

· Eyeglasses and sunglasses

· Portable games

· Navigation systems

Remember, the efficiency and convenience factor that I touched on in the introduction? This is where it shines. You don’t have to buy any more complicated kits or specialty products that only clean a single device. This phone screen cleaner is one product that cleans all of these devices.

It also comes in several convenient and portable forms. Stick it on the back of your cell phone and use it when you need it.

Keep it in the glove compartment for use on the road. Store it in the kitchen or desk drawer for those last minute touch-ups.

Use it whenever, wherever; a phone screen cleaner can be your go-to solution.

Cons of the Product:

– They last about 6-12 months so you will have to resupply

– custom orders require minimum quantities

– white screen cleaners look dirty after extensive use

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Get Your Arms Around Content Marketing

Back in the day, business owners and executives designed marketing messages for their products and services that, like a megaphone, were directed outward toward target customers and cast a wide net. The usual marketing media were print, radio and television.

Traditional marketing activities are still employed, but they’ve been joined by a more personalized strategy known as content marketing. Neil Patel, CEO of KISSmetrics, defines content marketing as “… the way for a business owner to educate customers and potential customers about your products and services. The goal is to offer tips, help and education about anything that can be useful to the customer. This kind of information can be shared in the form of a blog, white paper, webinar, video. or social post… ”

Content marketing directs inward and engages customers on a granular level. Solopreneurs and organization leaders can reveal a deep understanding of customer priorities and challenges, build trust and credibility and demonstrate how customers might benefit from using their products and services.

Michael Brenner, a Forbes Magazine Top 40 Social Media Marketer and head of strategy at NewsCred, points out that “Small businesses don’t have the luxury of massive ad budgets… They need to drive brand awareness and (sales) leads with limited resources. Content marketing is a great way for small businesses to do both.”

Great. How can early-stage entrepreneurs, small business owners and Solopreneurs get started with content marketing? First, identify the content that your customers will value and present it in a way that will lead them to your message. Consider your customer’s viewpoint about the reasons that they use your products or services: what are they trying to achieve and what information might they appreciate? Speak (and listen) to your customers about their business goals and challenges and get a better handle on where your products or services fit in.

Shelly Kramer, founder and CEO of V3 Integrated Marketing, advises marketers to “Tie your overall business goals and objectives into your content marketing strategy” and to incorporate content marketing into social media. “Social and content have to work together in order for you to be successful… You can’t have success with content without a robust presence in the social media space… Understand the role that fresh, relevant content and social media channels play. There is great content being published on corporate blogs on a daily basis that no one ever sees.”

Next, choose your delivery platforms. Do customers visit your website often? Then posting a white paper once a month or writing a weekly blog could work for you. Are customers part of your LinkedIn group or Facebook fan page, or do they follow your business on Twitter? Add those icons to your email signature block and website, to create social media connections that alert customers to your content.

Along with fresh and relevant, volume, value and variety are your other guide posts. Brenner says “(Volume)… starts with this notion that you need to be present in our always on, always connected world. The second thing is value. Your content has to be good. I always recommend that brands identify what they want to talk about and then make every effort to produce as much valuable content around those topics as often as possible. The final tip is about variety. Customers (and search engines) reward brands that deliver value in multiple ways, so think about text-based articles, videos, SlideShare presentations, case studies and all the information we consume across the digital, social and mobile web.”

Finally, measure your content marketing ROI and monitor its impact. Patel offers three metrics: 1. Track content views; 2. Use Google Analytics (free) to track which types of content drives visits to your website; and 3. Measure your search traffic. “You have to give it time. Don’t expect great results in three months or six months, but you will see traction. Within the first three months you should see more traffic to your site. Within a year you should start to see good results and an opportunity to monetize traffic on your site.”

Patel concludes, “Good content marketing builds trust. If someone trusts you, they are more likely to buy your products and services and more likely to tell their friends and family.”

Thanks for reading,

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Marketing Ideas For Startups With Limited Resources

If Marketing a well-known brand is a difficult task; then for a start-up it is almost impossible. The list of marketing resources is growing every day, and it is up to marketers to make the call on which is the best strategy. There is always limitations when it comes to start-ups; such as finance or time. It is not just one channel that is going to give a successful marketing campaign but a combination of few and how they compliment each other. It is imperative for start-ups to get their marketing campaign right as their resources are mostly limited and have to make the most of what is available.

Here are a few cost-effective marketing tips

Creative Business Cards: Business cards are still one of the old yet effective methods of marketing your brand. The advantage of business cards is that it makes the customer feel special as not everybody has access to it. It is a great opportunity for you to get creative as it will always catch your customer’s attention whenever they see it. There are three aspects of a business card that can be exploited.

Touch: The material of the card is something that can be used to get your customer’s attention. There are many creative business cards made of wood, granite or plastic to name a few.

Smell: Another creative way of marketing your brand could be with a smell. There are plenty smells that can be used on your cards to get your customer’s attention. Many perfume companies use smell in their magazine and newspaper ads.

Visual: The most important aspect of the card. There are no limits to how visually creative you can get with your card. There are many things that need to be considered before printing like the colour combination, Font size, creative content and design.

Go Big With Email Marketing: Email Marketing is still an effective channel of marketing. The challenges before is getting the contact information of your target customers. But now there are services that provide a quality targeted email list that you are looking for. The content of the email campaign is vital for its success.

Participate on Trade Shows: Trade shows are an excellent opportunity to showcase your products or services. This is a great chance to spread the brand name and also get valuable feedback from potential customers. This will also be a great opportunity to assess where you stand in the market.

Social Media: The presence in social media is vital in creating a brand name and marketing. The evolution of social media has given companies many channels to market. Being creative is a critical component in this type of marketing. It is important that your content stands out from the rest as that will be the only way it will catch the attention of your target customers.

The above combination is the perfect strategy for a start-up to have has it has the perfect balance of offline and online channels. There will always be new ways to market, and it is up to the marketing team to make the call on which is the best strategy. Hope this was helpful and wish you the very best in you future endeavors.

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